BRAND
Understand who you are. Create deeper connections.
“Branding is the process of connecting good strategy with good creativity.”
DISCOVERY
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
A unique, professional and consistent brand is critical to ensure that a business can stand out in a crowded market, maintain the attention of their loyal customers and attract the attention of potential new clients.
A well-crafted brand can convey the core values of a company and establish a strong connection with its target audience. By creating a consistent message across all touchpoints, from the logo, website, social media, to promotional materials, a company can establish trust and loyalty with its clients, making them more likely to recommend and advocate for the brand.
These brand advocates are incredibly valuable as they serve as influential ambassadors, helping to spread the word about the company and attract new clients.
In short, investing in a unique and professional brand can make or break a business, so it is crucial to get it right from the start.
CASE Studies
CURIOUS ABOUT WHAT GOES INTO A GREAT BRAND?
HERE ARE THREE IN DEPTH CASE STUIES THAT DETAIL HOW THE PROCESS WORKS
kudos
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FAIRVIEW CELLARS
“Skyler really took the time to actively listen and guide us through our goals, values, and aspirations for the winery, ensuring that every aspect of the rebranding process aligned with our objectives.”
~Danielle & Dermott Hutton, Owners, Fairview Cellars
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Fox & Archer Wines
“There's just something refreshing about having a brand that's full of imagination, expression and meaning. The process was easy and our vision, with your input and experience, translated into something we love.”
~Tyson Archer, Owner Fox & Archer Wines
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Deadfall Brewing
“Working with Skyler through the discovery process was super fun and insightful challenge . Melding together the wild ideas and ambitions of our group couldn’t have been easy, but he really knocked it out of the park. He managed to give us something absolutely perfect that we couldn’t have imagined ourselves. We’re thrilled!”
~Brandon Baerwald
Co-owner and brewer, Deadfall Brewing
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Bad Tattoo Brewing
“Skyler created a style for our beer labels that has become recognized as the Bad Tattoo Brewing brand and has helped us attract new customers. Our brand has not only become consistent and easier to identify, but we are constantly getting compliments on our beer can art.”
~McKenzie Chipiuk, Marketing Director, Bad Tattoo Brewing
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Elephant island
"Skyler has a profound ability to adapt his illustrative style to suit completely, the clients aesthetic and objective.”
~ Miranda Halladay, Owner, Elephant Island Wines
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Jerrica Cleland
"Skyler absorbed my creative direction while enhancing it, enabling us to bring a holistic, high-quality, story-supporting vision to the screen despite the challenging schedule."
~ Jericca Cleland, Director/Partner, Norlum Animation Studio
clients
“Design is an art of situations. Designers respond to a need, a problem, a circumstance, that arises in the world. The best work is produced in relation to interesting situations - an open-minded client, a good cause, or great content.”
WORK
